Disrupting the narrative with a brand for Erro Press

Branding

Erro Press is an independent publishing house that champions ground-breaking voices that disrupt the narrative. They therefore wanted a brand that communicated this.

We created a bespoke logo that almost felt traditional and crafted but simple which then allowed us to be free and playful with the surrounding brand. We wanted something that evoked the process of writing, with hand-drawn scribbles, crossings out, and typography, all indicative of the drafting and editing process.

We didn't want to just depict the final pristine publications, but showcase the messy, iterative, and creative process that goes into every piece. These elements also disrupt the clean lines and uniformity of what it's paired with. The use of the blue also speaks of ink, again representing the tactile and hand-crafted elements of creative writing.

The end result is a unique brand that stands out in the crowd as a call to arms to those writers and creators with a voice to be heard.