Creating a human focused brand for our more than human world.
Branding & Website
Roots of Belonging creates and runs workshops for marginalised people on home, belonging and the more than human world. Exploring identity and self, on how connection (or disconnection) with nature can be in concert or conflict with it.
Originally creating the brand for the podcast, Xeno, the founder, Isabella approached Off Grid once more to create the brand for the new venture. Born from a similar place to Xeno - exploring home, identity, and belonging - Roots of Belonging needed to feel connected whilst also standing on its own two feet.
The creative concept of ‘Storyteller’ soon emerged, allowing us to explore the idea that with deep understanding, our narratives can change around our sense of belonging and connection to the more-than-human world. It’s a process of collective sense-making and unravelling our story.
The logo that presented itself from this was a hand-drawn figure, sat, rooted on the ground. The figure feels reflective, thoughtful, and almost like they’re listening. The figure sat down also feels more inclusive and accessible.
The surrounding brand has the feeling of a note or sketchbook, with handwriting, layering of images, and fluid layouts, and the palette is inspired by nature without feeling obvious. Roots of Belonging feels like a unique, honest, and thoughtful brand that invites you into its world.
The website not only needed to clearly communicate the Roots of Belonging offering, but speak of the aspirations and intentions of the brand in a way that felt free yet considered.
"Working with Kim and Sally was a truly energising and exciting experience. Their love for nature and the values-led design approach to their work was what drew me to working with them for two of my personal projects. As someone launching both a purpose-led, grassroots organisation and creative project that are close to my heart, Kim and Sally's commitment to supporting women-run and values-led businesses deeply resonated with me.
From the initial concepts to the final brand designs and websites, Kim and Sally were incredibly collaborative and I felt like they genuinely wanted to help bring my vision to life. Their ability to understand exactly what I wanted to communicate through my brands and then translate those ideas into thoughtful and impactful designs was truly impressive.
Beyond their technical skills, Kim and Sally were a pleasure to work with. The process of working with them was exciting, inspiring and they made the process full of ease.
I feel grateful for Kim and Sally's work which has brought my two projects to life in beautiful and unexpected ways. Many people who have connected with my projects have said the design spoke to them. I would recommend Somewhere Off Grid to anyone who wants to bring something that's special or meaningful to them to life. In the end, what connects us all is our love for nature and the outdoors."
Isabella McDonnell - Founder of Roots of Belonging
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