Global ‘Inclusivity in the Outdoors’ report for Merrell

ReadyMag Report Design

The global report by Merrell looks into 'Inclusivity in the Outdoors’. Going beyond other existing reports looking at gender, race, and income - Merrell delves deeper to look at the emotive reactions and behaviours of those who feel that barriers exist around access to the outdoors. This report contains several years of data, from across North America and Europe.

This brief spoke deeply to our beliefs concerning the outdoors. An 'industry' that for many years has felt exclusive, expensive, and not for all. We believe that for a sustainable future, everyone should have access to and enjoy nature, to understand the need to protect it, not just the privileged few.

With such a wealth of data and research, we worked with Merrell to pull out key data to educate, inspire evoke action, and disrupt those reading the report. ReadyMag was chosen as our platform, with its animation and transition capabilities, allowing the information to feel dynamic and engaging . The recently updated brand guidelines, and brand imagery not only feels inclusive and diverse, but also showcases the outdoors as much more than mountain tops, and wilderness, but urban green spaces and parks.

This is an important piece from a big outdoor brand, and we loved being part of it. Let's see others follow suit!