Building a brand to nurture health outdoors for Wellbeing in Nature

Branding

'Wellbeing in Nature' is an environmental training practitioner and the brand was created for health and community professionals to further their outdoor skills to help their communities. The benefits of being outdoors and connecting with nature are now becoming a widely understood and prescribed treatment for many individuals struggling with their mental and physical health - and Wellbeing in Nature has been born out of a collective of industry charities providing training for those wanting to take their practice outdoors.

The brand itself needed to be simple yet speak of what they offered. Being in nature does not always mean you have to be climbing mountains, but it can also mean a stroll by the sea, sitting in a park, or spending time in woodland. Depicting a landscape in the mark, we wanted it to feel inclusive and reflective of these many situations.

Using a circle and curved lines, we also wanted the mark to feel calming and flowing with a focus on the large sun - speaking of new days, new beginnings, and new opportunities.

The colour palette wanted to feel connected to the natural world, whilst still feeling exciting, fresh, and positive.

Wellbeing in Nature now has a mark, type, and strap line that speaks clearly of who they are and they can start to roll out and communicate their training further.