Empowering parents and babies to get outdoors with Blaze Trails

Branding

The parent's outdoor network, Blaze Trails was born out of the need for parents to get outdoors and be active with their babies. Being active and adventurous does not need to end once you have a child, and Blaze Trails have built up a network of parents who love to get outdoors with like-minded people and their babies.

Blaze had an existing brand that was created at the very beginning, but it no longer reflected the community that had grown around it. Blaze was making waves, had a voice and opinions, it was bright, vibrant, and strong while accessible and welcoming to everyone - but the team were struggling to communicate all this visually.

It was time for a revamp! To us, the brand screamed for something bespoke and handmade. The new logo has bags of personality, the type itself is hand-drawn and an array of hand-drawn icons and assets grew around it, all speaking of the different elements of Blaze’s offering. This cursive and playful branding is supported by a bright and punchy palette that has ties to nature through landscape, sunsets, sunrises, and earth.

An outdoor brand but with a twist, Blaze proudly represents parents and careers of all types, building communities of outdoor enthusiasts.