A guiding hand to walk with you during the most difficult time in your life.
Branding
Lauren is an independent funeral celebrant and EFT therapist. She uses her incredible skills and understanding to be what you need in the hardest moments of your life.
Her story begins when she loses her dear mum - changing her life forever, beginning her journey through love and loss, and leading her to her career today.
Connection, relationships, and touch are some key aspects of how Lauren works. This led us towards a very 'human' concept, focusing especially on hands, gentle touch, warm embraces, and unspoken words. We created prints from lino of two hands gently holding each other.
The logo again looked at a feeling of connection, and fluid and soft relationship, with the L and H coming together as one icon. This was then sat with a logotype that was circular - representing the full circle of life.
Lauren wanted a palette that didn't follow the norms of the industry, so we explored colours that were unexpected, bright, and warming - as if they were picked from a bouquet of flowers.
The overall brand has a warm and honest feel and reflects Lauren completely.