Using the power of movement and nature to build a supportive network for parents.

Branding

WMC (Walking Mums Club) is a free walking group for pre and post-natal parents in Manchester. Not only is it an opportunity to get outdoors and form new friendships, it is also a support network offering ‘walk and talk sessions’ with specialists.

Founder Becca started WMC in the depths of lock down when new parents suddenly found themselves isolated, alone and without the vital support they needed. The group quickly grew and became a lifeline for some parents.

Now a thriving network, WMC needed to become more than a social media page. We worked with Becca to create an identity that spoke of the diverse and vibrant network of parents. We created a brand that felt inspiring and full of personality, giving Becca and her team the tools to communicate all of the wonderful things they offer their community, and lay the solid foundations for WMC to grow.