Building a space of sanctuary, empowerment and connection with Touch Grass
Branding
Touch Grass is an outdoor community for queer women and non-binary people of colour. More than just retreats, Touch Grass is building a space of sanctuary, empowerment and connection. It is creating safe and affirming spaces to be your authentic self and providing curated wellness activities that celebrate people's identities.
Founder and facilitator Toni approached us with a clear vision for the brand she wanted to create. It needed to feel like a welcoming, inspiring, and passionate community that was a celebration of opportunity. The brand needed to showcase a powerful yet playful vision. A safe space and sanctuary for people to be their authentic selves.
We explored a brand concept that centered around 'gathering at the fireside'. This had a connection to our history of storytelling, bringing people together, warmth, celebration, and, life. Our palette and surrounding branding played on this idea, hand drawing flame-like shapes, with mark-making taken from a mixture of cultures and references. The palette was of earth and fire, and the Touch Grass brand was born from its flames.
What the client says:
“Kim and Sally were recommended to me by a friend, they had nothing but praise for the duo. When they told me about their ethos and I saw their work, I knew that Off Grid was going to be the company that helped turned my ideas into a reality.
Working with Kim was a dream, I felt supported every step of the way and listened to. She saw my vision and helped me to explore the different ways we could present Touch Grass to the world.
I really felt like she was invested in seeing us flourish, which was amazing as a new founder. Her creativity left me in awe after each iteration. I loved how easy the process was, there was no friction, she just understood what we wanted to achieve and convey to our community in the best way possible.”
Toni Murphy - Founder of Touch Grass
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